moon treats
Overview: Discovery & Strategy
Moon Treats CR is an e-commerce startup dedicated to healthy, environmentally friendly dog treats and pet products.
The Goal: Build an accessible, clean web presence that educates pet owners on nutrition while establishing brand trust and driving sales.
Role: Full-Stack UX Designer & Web Developer.
Context: E-commerce Startup, Built via Wix Studio.
Project Link: https://dogmoontreats.wixsite.com/moontreatscr
Discovery & Strategy
The Challenge: Many commercial pet treats contain hidden, damaging ingredients. The client needed an online platform that shifts the focus toward pet wellness, highlights their eco-friendly compostable packaging, and makes ordering seamless.
Research Insight: Pet parents are deeply concerned about ingredient transparency. The layout needed to prioritize food safety, clear ingredient lists, and environmental sustainability right on the homepage.
Target Audience: Health-conscious pet owners, eco-friendly consumers, and dogs with dietary sensitivities.
Architecture & Planning
User Flow:
Landing Page → Ingredient Transparency Page → Product Catalog → Checkout.
Navigation Map: Simple, high-level structural hierarchy designed for quick user actions:
Home: Value proposition, foundational brand story, and main pillars (Nutrition, Eco-Packaging).
About Us: The investigation into common toxic ingredients and the origin story.
Our Ingredients: Scientific breakdown of health benefits for pets.
Launch & Impact
QA & Optimization:
Optimized all high-resolution imagery and packaging assets for rapid mobile loading. Ensured structural page tabbing functions properly for users relying on assistive hardware.
The Outcome:
Successfully launched a clear, modern digital storefront that effectively communicates the dangers of low-quality pet treats, building immediate brand equity for Moon Treats CR.