spearhead
What is SPEARHEAD?
Spearhead is a modern creative agency and consultancy that mixes genuine creative instinct with strategic design. By building custom physical-to-digital systems, Spearhead helps ambitious brands carve out their own path upstream, bridging the gap between tangible real-world brand experiences and high-converting digital products.
Branding & creative direction
Strategy
As a Fractional Founder & Operations Lead, my mandate was to build Spearhead's business foundations from absolute zero. This involved executing cold outreach campaigns to secure our first clients, establishing our operational roadmap, and architecting the scalable, technical growth engines (spanning UX/UI design, CRM, e-commerce, and analytics) required to drive measurable revenue and brand equity for our startup clients.
Creative Direction
To make the brand aesthetic match our "digital meets physical" vibe, I developed a concept I call Industrial Organic. I wanted to play with the tension of opposites—juxtaposing organic, raw patterns like cow print and water ripples against cold, metallic textures and tactile fur. I also brought in heavy ink and stamp motifs as a visual metaphor: as an agency, Spearhead doesn't just consult—we want to leave a permanent, indelible mark on every ambitious brand we guide upstream.
Branding
The Spearhead logo is inspired by a combination of a spearhead and a fish shape. The logo and the brand itself was also heavily inspired by a pair of cow print fish earrings I came across in 深圳, China.
Execution
To turn Spearhead's strategic vision into a scalable operational reality, I led the following initiatives:
Secured First Clients via Cold Outreach: Identified high-potential startup leads, designed a highly targeted cold outreach strategy, and successfully converted raw prospects into active, high-value agency clients.
Engineered Scalable UX/UI Architectures: Leveraged deep market research and competitive analysis to design intuitive digital product flows that directly addressed friction points in the user journey.
Architected Full-Funnel MarTech Integrations: Designed and deployed a self-sustaining marketing and commerce engine by integrating Shopify, HubSpot CRM, and Klaviyo to align cross-departmental data and automate customer lifecycle journeys.
Built Advanced GA4 Deep-Funnel Tracking: Implemented rigorous Google Analytics 4 (GA4) tracking frameworks to turn raw user behaviors into actionable data insights, allowing for continuous, iterative conversion rate optimization (CRO).
Led Multi-Platform Creative Production: Directed the visual storytelling and creative production pipeline, developing trend-driven social campaigns designed to expand organic reach and build active, cross-platform digital communities.
results
By building the operational, technical, and creative frameworks from the ground up, the initiative yielded immediate commercial validation:
Conversion Powerhouse: Optimized user architectures that yielded a ~30% lead conversion rate and drove a ~25% increase in direct product inquiries.
Direct E-Commerce Growth: Translated deep-funnel GA4 tracking and automated email/CRM flows into a ~12% lift in online sales.
Massive Brand Visibility: Scaled creative production to achieve an average of +100,000 monthly views and a ~35% increase in cross-platform engagement.
check out the SPEARHEAD website here
